Strategy Led. Creativity Fuelled.

I help ambitious businesses around the world use events and experiences to drive growth and visibility.

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About me

Amber Proctor

With over 14 years of experience working with some of the world’s most recognisable brands, I specialise in creating strategic events and experiences that connect, engage, and deliver impact.

From intimate dinners and awards, to retreats, seminars, and luxury hospitality, I love working with businesses who want to do things differently—and do them well.

I bring creative vision, meticulous planning, and a trusted network of partners to every project. I’m not here to overcomplicate things—I’m here to make them better. 

People work with me because I get it done and I genuinely care about the end result. If you’re looking to create something meaningful, memorable and a little bit magical— let’s chat. 

Amber x

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Events are kinda my thing.

Health and Wellness Launches Premium Networking Intimate Dinners Galas Awards Hospitality and Experiences Seminars and Workshops Retreats Incentives Fireside chats and Panel discussions Signature Events Gifting Health and Wellness Launches Premium Networking Intimate Dinners Galas Awards Hospitality and Experiences Seminars and Workshops Retreats Incentives Fireside chats and Panel discussions Signature Events Gifting

Did you know?

95%

of marketers agree that in person events help achieve business goals.

Bring your brand to life.

Increase brand visibility
Shorten the sales cycle
Build long term relationships and communities
Stand out in a crowded market

The Ambitious Method

Your signature approach to strategic, impactful events.

This 3-step framework brings clarity, creativity, and confidence to every stage of your journey.

A - Align

Clarify the Vision.

We start by aligning your event with your business goals, audience needs, and brand values.

PurposeTarget AudienceSuccess Metrics

M - map

Design the experience.

Next, we map out your event blueprint—every detail from timeline and suppliers to flow and feeling.

Supplier PlanningBudget and TimelineGuest Journey

B - Build

Make it happen.

This is where everything comes together—with expert execution, creative direction, and seamless delivery.

On-the-Day Strategy Visual and Brand Execution Troubleshooting Support

The AMBitious Method is how I help businesses go from overwhelmed to overachieving—with events that drive results.

Let's chat

Testimonials

“Excellence is not an act, but a habit.” – Aristotle

Amber joined the team for The Grotto, Dubai as a Senior Project Manager and was fully thrown in at the deep end, but immediately added value being local. Amber’s super power is her meticulous attention to detail and willingness to get involved. The job is a multi faceted role and not the normal ‘event management’ position.

Amber dealt with procuring staff, licensing, purchasing, processes, stock management and worked tirelessly for 4 weeks during the live ensuring the team & performers morale was kept high. Amber worked with the upmost of professionalism and this is shown in the glowing reports we have had back from the members of staff employed.

The role also requires to be the ‘face’ of The Grotto, dealing daily with customers, the many layers of the Mall team, whilst keeping both Amy and I updated. Amber should be exceptionally proud that in the short time we had in the pre production Amy and I felt comfortable for her to run The Grotto without the necessity for us as CEO’s to be involved in the day to day. This is a huge accolade and one we are exceptionally grateful for.

We can only thank Amber for everything she did for our business and can contest that Amber is a fantastic addition to any team. We very much look forward to welcoming her back again!

Amber was a fantastic support helping me to run an event. She built trust rapidly, demonstrating professionalism and vast experience in events coupled with enthusiasm, positivity, attention to detail, empathy and creativity. She was brilliant with logistics, venue staff and guests and we made a great team. I look forward to working with her again.

I hired Amber as a freelancer to provide some extra cover during a very busy time for our events team at Checkout.com. She is amazing! She slotted right in and impressed everyone from day one. She has tonnes of experience, has amazing stakeholder management skills and is a bright and positive person. She is also ridiculously organised.

It’s clear Amber absolutely loves what she does, and she was a great asset to our team. If it wasn’t obvious already, I completely recommend Amber and would hire her again in a heartbeat next time I need someone.

Amber is full of enthusiasm for any project that’s in front of her. She has an attitude of positivity and determination and can be relied upon to follow through with quality and speed.

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