Strategy Led. Creativity Fuelled.
I help ambitious businesses around the world use events and experiences to drive growth and visibility.
Say HelloAbout me
Amber Proctor
With over 14 years of experience working with some of the world’s most recognisable brands, I specialise in creating strategic events and experiences that connect, engage, and deliver impact.
From intimate dinners and awards, to retreats, seminars, and luxury hospitality, I love working with businesses who want to do things differently—and do them well.
I bring creative vision, meticulous planning, and a trusted network of partners to every project. I’m not here to overcomplicate things—I’m here to make them better.
People work with me because I get it done and I genuinely care about the end result. If you’re looking to create something meaningful, memorable and a little bit magical— let’s chat.
Amber x

Events are kinda my thing.

Did you know?
95%
of marketers agree that in person events help achieve business goals.
Bring your brand to life.
Increase brand visibility
Shorten the sales cycle
Build long term relationships and communities
Stand out in a crowded market
The Ambitious Method
Your signature approach to strategic, impactful events.
This 3-step framework brings clarity, creativity, and confidence to every stage of your journey.
A - Align
Clarify the Vision.
We start by aligning your event with your business goals, audience needs, and brand values.
M - map
Design the experience.
Next, we map out your event blueprint—every detail from timeline and suppliers to flow and feeling.
B - Build
Make it happen.
This is where everything comes together—with expert execution, creative direction, and seamless delivery.
The AMBitious Method is how I help businesses go from overwhelmed to overachieving—with events that drive results.

Testimonials
“Excellence is not an act, but a habit.” – Aristotle
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